Carlos Selonke's posterous

From the text:
"The Coming Change
The Entertainment & Devices division of Microsoft, with its "Chief Experience Officer" J. Allard, is different from the rest of the company. It made the Xbox. The Xbox had—waitaminute—Microsoft software running on Microsoft hardware, which you bought together as a package. Why? Because a gaming console wouldn't work very well as an open system, sold like a desktop computer. People buying a gaming console expect a single, integrated experience that just works. This is a historical truth: Since the NES, Nintendo, Sony and anyone else entering the business who you've actually heard of will only build closed boxes."